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American International Motorcycle Expo Trade Show Returns to Las Vegas – January 19-21, 2022

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JANUARY 12, 2022 BY

The Powersports industry has seen a rapid increase in participation and double-digit growth in sales and accessories. The pandemic has given consumers more time to enjoy powersports items and the uptick is shown in the diversity of their toys including a growing number of motorcycles purchased in 2021.

AIMExpo offers an immersive experience you simply cannot get in a digital setting. By providing a platform to engage with colleagues, key exhibitors, distributors, media outlets, and influencers, as well as learn about and discuss the important issues currently facing our industry, AIMExpo brings the industry together in one place, at one time.

AIMExpo provides the powersports industry a 3 day, trade only (not open to the general public) event that delivers the right products, the best deals, and powerful education at the right time of the year.

AIMExpo is one of the single most important events for the North American Powersports Industry and gathers the North American motorcycling and powersports industry into one place, at one time so you can

Here’s all the reasons dealers and manufacturers should attend:

  • See new 2022 Distributor, OEM & aftermarket products
  • Engage face-to-face with OEMs, distributors and hundreds of aftermarket brands
  • Save money with exclusive show specials during prime buying season
  • Acquire insight and inspiration; Engage in thought provoking & motivating conversations
  • Learn, grow and evolve your business through education sessions led by industry experts

Motorcycle Rider News Senior Writer Dazzlin will be in attendance providing us with some great articles and updates.

For more information on this event, please click here

Ride Canada – Alberta looks towards the touring season

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Belt Drive Betty Ride Canada
Belt Drive Betty. 1,633 likes · 2 talking about this. Belt Drive Betty is a writer, journalist, volunteer, Dame in the Order of St George and the Executive Director of the Canadian Motorcycle Tourism

By: Belt Drive Betty

Across Canada and across the province I live in, Alberta we are pretty much sick to death of COVID 19 and any discussion or rules around it.

  • Everyone has cabin fear on steroids.
  • Everyone is planning on doing SOMETHING this year international borders open or not.

The rise in the number of groups on Facebook and Instagram centered around travel and tourism whether on motorcycles or in hot rods bares out what I say.

The Canadian Motorcycle Tourism Association is planning an economic rebound event called Rumble Alberta.

  • It has 44 on road touring routes, 12 off road – on road routes. 
  • Each route offers specials, discounts, swag, the chance to earn points to win prizes.

They all feature a variety of challenges like selfies, geo-caches, scavenger hunts and more.

In total we touch over 400 RURAL communities and have hundreds of partnerships forming.

Every rider and driver who buys an event pass is invited to choose a charity or non-profit of their choice from our list of guided giving opportunities. We are supporting The Aboriginal Friendship Centres, Little Warriors Be Brave Ranch, Search and Rescue Alberta, Rural Ride for Dad and more.

So many people think that rural Alberta has little to offer, in fact, it has so much to do and see and discover that a route that normally takes 4 hours to drive can become an 8-to-12-hour exploration journey!

Our caption is “See Alberta Through the Eyes of a Tourist”.

There are some interesting and quirky things to see all over Alberta, let us help you find them!   www.rumblealberta.com

Wanna go on a cruise? High Seas Rally is the event a biker needs to experience.

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Cruise line companies have been taking reservations and then cancelling guest because of COVID restrictions. The suggestion of many travel agents is to book a cruise long in advance to increase the probability.

Do you ever wonder if there was a cruise for bikers? Do you wonder how many Rally’s will actually be scheduled this year? Well wonder no more.

High Seas Rally has been scheduling biker cruises since 2003 and is THE WORLDS ONLY BIKER RALLY on a Cruise Ship! This 7-day cruise is tailored to the biker community and is scheduled to depart from Port Canaveral in Florida on October 22, 2021.

Everything on the cruise is tailored to motorcycle riders including Salute to Service day, Leather night, Pirate contest, Best Beard Contest, Poker chip swap and much much more. If that wasn’t enough to get you interested, the kickass entertainment they have is well, they have scheduled Trace Adkins, Foghat, Molly Hatchet and much much more!

If you are interested they still have great balcony rooms available and if you mention BIKERDOWN when completing your reservation you can be helping injured riders at the same time. To get more information visit their website by clicking here.

Rumble Alberta, planning for an unknown riding season

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Belt Drive Betty has been a contributor to Colorado Rider News for 3 years.

From the desk of Belt Drive Betty

Planning motorcycle events is a challenge at the best of times, Mother Nature can play absolute havoc with an event and so can a short riding season.

Competing events with equally important causes at wonderful businesses that cater to our community happen at a frequency of 20-30 every weekend in each region of our province.  Everyone is working for a cause.

Throw in COVID-19 restrictions and you have a curveball that has you hustling sideways as fast as you can.

Instead of panicking, our crew at the Canadian Motorcycle Tourism Association started looking for the bright side. Our president, Bob Ross, and a friend of his came up with the idea of hosting some sort of poker run where people’s times of arrival could be choreographed. Our Vice President, Sheila Willis and I had some in-depth discussions and then brought in other businesses and the next thing you knew, we had a winner.

This summer’s event is simply called Rumble Alberta:

It features 44 Touring Challenge Routes in 5 regions of the province that will impact 400-450 mostly rural communities.

6-10 Adventure Rider Challenge Routes as well for those in jeeps and on dual sport and adventure bikes.

THE BASICS ARE:
The event kicks off on the May Long Weekend and runs until the end of September giving you 4.5 months to complete as many routes and challenges as you want.  The more challenges you complete, the more points you earn and the better your chance is of winning one of our hundreds of prizes!  One lucky driver or rider will win the overall high point champion prize.

If you are a CMTA member it is $75 for your event pass. If you are a non-member its $100.

Your event pass gives you access to special offers, discounts, attraction passes, swag bags or door prizes AND the chance to win prizes. 

Now if you cannot afford to buy an event pass and help support the good work, we do at the CMTA, you can still ride the routes, you just will not have access to the perks!


You will note when you go to our site and start looking at our routes that these routes are not the shortest or the most expedient routes to a destination, instead each route IS the Destination!

ALL routes are created to hit the maximum number of communities and as much historical “trivia” as possible.  We are partnered with the History Check app and that makes our event different, unique, and fun!

We help you explore our provincial history. We help bring it to life for you in a way that gets you out of your vehicle, off your bike and engaging.

You will participate in Indigenous, French, Ukrainian name place challenges.

Geocaches that will lead you to that route’s gift/door prize/swag bag…

You can earn points for buying a hot beverage and sharing your receipt.

For doing reviews, for sharing about the route.


This touring challenge is open to ALL Motorcyclists, Adventure Riders, Jeep Club Members, Car Club Members, drivers of SUVs and Minivans!

Ride/Drive with a Purpose….THIS is an ECONOMIC REBOUND Event.  

SEE ALBERTA THROUGH THE EYES OF A TOURIST.

What makes a business Rider Friendly?

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By Belt Drive Betty

As a rider, I am sure you have experienced those in business who are wary or uncertain when it comes to people on motorcycles. If you have not, it is probably because the image of riders is improving.

I have been turned away at a motel because I was on a motorcycle and it was an extremely uncomfortable experience. I was angry and hurt, insulted, offended and COLD that day. Another motel took me in and made me feel valued. 

That Motel was the Walking Eagle Inn in Rocky Mountain House AB.

Trust me, no customer should ever be made to feel the way I felt that day.  

The Walking Eagle Inn made a horrible experience better because they knew to put me in a cabin where my bike could be parked out front, they took my wet clothes and dried them out for me.  They cared, and it showed.

There are some businesses like Dirty Dogs Roadhouse in Golden that really get it. 

They are riders, they have the heart of riders and therefore their customer service, community involvement, entertainment and food hit every hot button a rider has.

Here in Canada, despite some not so great places, we have a lot of businesses that share those values in their business practices.

Blackjack’s Roadhouse in Nisku Alberta is comparable to Dirty Dogs Roadhouse in Golden.  Great food, wonderful service, awesome entertainment, HUGE community involvement – their bike nights Pre-COVID were 700+ bikes every Tuesday, their Ride for Mom event sees 300+ bikes turn out

Just over the overpass from the service road that leads to the Edmonton International Airport, Blackjacks Roadhouse is located next door to the Airways Country Motel and the Airways Airport Parking, all owned by the Clarence Shields family.

So, when the border finally opens up, if you are thinking of heading to Alaska or want to see all that Canada has to offer, you need to come up on the Alberta side of things and experience the hospitality of Blackjacks Roadhouse, check out their listing in our Rider Friendly Directory! riderfriendly.com/blackjacks-road-house

Canadian Veteran Memorial Gardens

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The Canadian Motorcycle Tourism Association is the organization building a project with purpose in Grande Prairie Alberta Canada known as Veterans Memorial Gardens + Interpretive Centre. www.veteransmemorialgardens.com

On September 18th, 2020, our association and its project benefitted from a tree planting day spearheaded by Tree Canada and volunteer crew Pembina Pipeline.

We had ten Pembina employees take part in the planting, and we were joined by Brandt Tractor’s sales Manager Dave M who ran the skid steer and augers, Brandt employee Mark C, Kevin O from Wetaskiwin and Jason L and his dog Denver from McLennan and young Zach S – a 16 and a half year old volunteer and Susanna who brought us some raspberry canes and spent a lot of time on the watering hose.

The transformation of this sacred space in 8 hours was nothing short of amazing.

The edible trees and shrubs that were planted will be looked after by Greenblade Landscaping. They have agreed to mentor us and make sure that our trees get the best chance of survival possible!

It takes a community to see projects like Veterans Memorial Gardens & Interpretive Centre through to fruition, and we are grateful for a community that steps up when we need them!

About the Canadian Motorcycle Tourism Association:

VISION: To have motorcyclists recognized for their significant contributions to Canada as tourists, volunteers, and community leaders.

MISSION STATEMENT:

The Canadian Motorcycle Tourism Association believes that our heritage, history, and tourism are natural partners in growing better communities. Our relationships with partnering organizations allows us to contribute to the well being of our veterans, youth, and families in the communities we live and work in.

Belt Drive Betty is owner of Riderfriendly.com and a contributor to Colorado Rider News

International Female Ride Day Now: Sat., August 22, 2020

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By Diana Rowe

Ladies, no question, 2020 rolled in like a pissed off Mama Bear. Yet what remains for women is still our passion for riding.  Did you know that nearly 20 percent of motorcycle owners are women who bring the girl power to nearly 1 in 5 motorcycle owners? Hey I’m looking at you Team Gen X and Y as your age group is the fastest growing motorcycle owners, at 22 and 26 percent respectively. (Source statistics: https://www.WomenRidersNow.com/) But the super cool part is that that passion for wind therapy has not age or gender restrictions!

One of my most precious memories in gearing up and setting off with my BFFs for motorcycle riding adventures. I challenge the ladies to make 2020 the year for female riders. Call your girls and let’s get out there and ride together. If you’ve never ridden on International Female Ride Day, save the date to meet up with your girlfriends to ride on the rescheduled date of Saturday, August 22! This celebration of women motorcyclists is now in its 14th year, and it’s happening in your home town.  

What IS International Female Ride Day (IFRD)?

Launched in 2007, this annual international one-day event was created for women motorcyclists by women motorcyclists and this year, it celebrates its 14th anniversary this year. 

Vicki Gray, Founder of IFRD, said it best, “IFRD, created for change; to advance motorcycling for women.” All brands participate and all forms of motorcycling participate: road, track, dirt, three-wheelers, side-cars, and scooters.  JUST RIDE!

All over the world, now in six continents and over 120 countries, women fire up their motorcycles for a globally synchronized ride on IFRD each year (usually) on the first Saturday in May. Due to COVID-19 concerns in 2020, the annual ride was rescheduled to Saturday, August 22. But the mantra remains the same, calling women to “JUST RIDE!”

Who celebrates and empowers this Movement? 

The group behind IFRD is MOTORESS, an online community of women motorcyclist enthusiasts based in Canada. This group wanted to bring greater awareness to women and motorcycling by designating one day each year for all female motorcycle riders to get out and ride. Their grassroots efforts have paid off as IFRD has grown to be the worldwide phenomenon it is today with hundreds of thousands of women getting the message to take out their motorcycles on that one day and ride.

In addition, Polaris, the global leader in powersports, recently partnered with International Female Ride Day® (IFRD), the globally synchronized ride day celebrating women riders and their passion for powersports.

On Saturday, August 22, in communities all over the U.S. and the world, women riders are organizing their own group of riders to spend the day on their motorcycles together. Riders who don’t have a group to ride with or simply want to ride alone, just getting out on your motorcycle, scooter, or trike on that day is good enough. If you feel like sharing your day with others, take a photo and post it on social media with the hashtag #ifrd. 

Tips to JUST RIDE on IFRD

Ride to work. Call your girlfriends and arrange a meet up! Ride to a local motorcycle dealership and go shopping. Take a ride in your neighborhood. Just ride into the mountains. Ride to your local motorcycle restaurant and bar for lunch. JUST RIDE!

In addition to Colorado Rider News, there are several ways to find a group in your area of you’re not aware of one yet:

Visit MOTORESS for details on events.

Check out, LIKE and follow the official Facebook page for IFRD for more info and for sharing photos.

Visit WomenRidersNow.com and their extensive list of Women’s Motorcycling Clubs and connect with one in your area.

Call your local motorcycle dealership and ask the folks if they know of any groups of women riding on that day.

To learn more about this special day and how to get involved, visit the IFRD page on Motoress.com. You’ll also find a link to buy t-shirts and other IFRD merchandise.

Creating Memorable Tourism Opportunities

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by Belt Drive Betty

What do you do when you find your entire riding season all but cancelled due to Covid-19? If you are a Canadian writer and moto journalist in northern Alberta, you get to work on creating motorcycle tourism products!

We are working with our regional tourism office to create a riding the north website complete with touring maps and information on the services that the various routes north offer.

One of my favorite day rides in my backyard is the Shaftesbury Ferry.

Located near Eaglesham Alberta the Shaftesbury Ferry takes you across the Mighty Peace River.  The riding in the river valley is wonderful with nice twisting roads and sweepers that for a few minutes make you feel like you are in the BC mountains.

Here in Northern Alberta Canada, we have a lot of amazing things to offer people who ride, but few outside of our region seem to know about them.

One of the things that is hard to express in marketing materials like brochures is the number of hours that the sun shines. The sun starts rising in the north at around 4:30 am and sets around 11:30 pm. 

That much sun can put you in the saddle for a lot of extra hours of exploration compared to southern riding.  Another thing that we have an abundance of, is open roads and a small population.  There are places here in the north where you can ride for two and three hours and see maybe one or two vehicles.

Beyond big skies with lots of sun and open roads with truly little traffic what does northern Alberta offer the rider?  We in Grande Prairie Alberta are approximately one hour from BC and the mountains, we are your gateway to the Yukon, the Northwest Territories and Alaska.

If you enjoy getting off your motorcycle to explore, the north is filled with historical places, museums, trail rides, canoeing, river rafting, hiking and so very much more.

Good food, warm hearted people and wildlife and some exceptional landscapes Northern Alberta is here for you to explore when the travel restrictions are over.

We would love to see you here!

Our world has changed drastically in three weeks

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Renee “Belt Drive Betty” Charbonneau

Hugs and holding hands, handshakes and sharing a meal all seem like distant memories.

I watch the Colorado riding community spurred on by Laurie and Chomper Montoya and I wonder what this community would do without such dedicated, hard working volunteers. Laurie is just everywhere responding to the needs of her community.

Every community has their champions, the people that always seem to be there when someone needs them, Laurie is one of them.

The latest thing that I watched take place was with the guys from Dirty Dogs Roadhouse, BikerDown, Rider Justice and the riding community of Denver was the feeding of 30+ frontline responders and others in need – on short notice!

I am humbled to be a part of a community that does such compassionate work.

So how do you stay human and connected while social distancing or self isolating?

Since there has been zero business, none, not even a little bit, I have been grant writing for Veterans Memorial Gardens & Interpretive Centre and trying to do good for others.

My biggest pleasure during this whole pandemic thing so far was last week when I had a local delivery company take some very special donuts to our hospital, RCMP station and all 3 Fire halls the other day.  Donuts made by the ladies of the community called Crooked Creek are known famously as Crooked Creek Crack – think Krispy Cream but better.

Knowing the smiles that were had by our frontline responders made me feel good.  The next biggest pleasure was giving my postal delivery gal a baggie of individually wrapped mints with a note that said thanks. Her smile made my heart happy.

I am trying to stay connected to humanity, but the way some people behave and talk to each other makes it challenging.  Finding other things to focus on and be grateful for is something I find myself seeking out regularly. It takes some of the sting out of the behaviours of some.

I’d love to know what you are doing to try to retain your humanity and your sanity! I am holding on for true social distancing season to start.

A little wind therapy right about now would go a long way to making me feel whole again.

But, just like this Virus has changed plans for everyone around the world, Mother Nature and Father Winter are making things mentally a little rougher for us Northwestern Alberta.  

Hoping where you are, you are safe and warm!

Please reach out to me on Facebook @ BeltDriveBetty I’d love to hear what you are doing to cope and stay human.

Lacombe Alberta

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By: Belt Drive Betty

This central Alberta community has lots to offer! 

Lacombe is located in the QEll Highway corridor, with access to hundreds of kilometers of additional secondary routes making the city of Lacombe a natural stop when touring through Central Alberta.  Situated in the beautiful parkland district between Edmonton and Calgary Lacombe is the perfect weekend or day trip destination!

[Read more…] about Lacombe Alberta