Contact: Jenn Guerriero • Phone: 720-201-7933
Tell us a little bit about yourself? I am the youngest of 6 kids, married with two kids of my own (boys 10 & 8). I have been training dogs professionally for the past 14 plus years, but I am slowly phasing out the business to concentrate on motorcycle apparel.
How long have you been riding and what do you ride? I started riding dirt bikes when I was 10 years old and then quickly began to race motocross until I was around 14. I wanted to be able to go from the street to the dirt to take in all the beauty of the mountains and wanted a reliable bike, so I bought a 2016 BMW 650 GS.
Are you a native of Colorado or what brought you to Colorado? Born in Upstate New York in a small town called Poughquag just outside of Poughkeepsie, NY, but after college we moved from New York City to San Francisco back to New York then on to Washington DC until we landed here for my husband’s job 4 years ago.
Do you ride in a group, club or independently? The guy who sold me my bike at BMW Denver told me about a woman’s group of GS rider. From there I joined the Colorado GS Girls riding group and formed many great friendships with some real cool, like-minded, fun loving women with great experience who have helped me become a better rider this past year.
Name a place you would like to ride but haven’t been to yet? There are soooo many places I want to ride… but since I love Italy, that would be my dream trip.
Tell us a little bit about your business: I manufacture all my own clothing. All our shirts are made here in Denver, not overseas. The sublimation process that we use is much more expensive than traditional screen printing and will offer more vibrant colors, shades and details to the artwork. It will also last a lot longer with regular washing. I will be donating a portion of the proceeds to the Motorcycle Relief Project (MRP) which helps veterans with PTSD. Motorcycles and Military!
What does your business specialize in? As a person who loves active wear/athletic clothing, I decided to put a performance shirt together for the active motorcyclist. It’s a base layer that will fit comfortably underneath the gear allowing mobility. But once you stop the bike and the kickstand goes down, you can unzip to casual wear and still represent your sport.
It’s important for bikers to support each other on the road and in business. We share the same love for riding. Riders “get it.” Supporting each other’s business is the best way I know to live the belief: do what you love and love what you do.